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4 reasons why low-code digital experience platforms and business user empowerment are more than just buzz words

Antoine Hemon-Laurens
Posted by Antoine Hemon-Laurens Product Marketing Wednesday, January 10, 2018 - 20:37

Antoine Hemon-Laurens has a strong expertise in Digital Transformation and Customer Engagement solutions. His role at Quadient is to drive product strategy and to conceive innovative solutions helping insurers and banks to better engage with their customers. He focuses on mobile solutions, customer engagement, digital signatures and new technologies such as blockchain and artificial intelligence to help enterprises grow their revenues and reduce their operational costs

Customer Experience Update
4 reasons why low-code digital experience platforms and business user empowerment are more than just buzz words

Low-code digital experience platforms that offer business user empowerment help deliver successful digital transformation projects, with less reliance upon digital expertise and IT teams. 

However, successful digital transformation projects cannot be delivered with just technology. Digital transformation is a much larger play than technology only, and a low-code digital experience platform is just one element of the larger puzzle.

The digital transformation strategy is owned by enterprise executives after being mandated by board members to execute change. Their role is to implement change throughout the organization, often disrupting traditional methods of working. Jobs and roles are at risk because of this transformational journey and staff members may resist these changes unless they are well explained and part of the enterprise future.

Employee buy-in is a key success factor

Statistics show that over 50% of digital transformation projects fail due to a lack of good change management practice and technical skills to execute. 

  • Change management is an essential part of any successful digital transformation project. It supports transformation and helps the organization adapt. “The ROI for large-scale industrial change projects was 143% of the expected return when paired with excellent change management programs, compared with only 35% when change management was poor or absent.” McKinsey says in Change Management That Pays,” McKinsey Quarterly, 2002.
  • As for technical skills according to Gartner, line of business teams have 5x more demands than IT capacity. These demands are driven by increasing competition from Fintechs, new entrants or more agile competitors that have already started their digital transformation journey. Technology fragmentation and its inherent complexity is a major hurdle to overcome, and most enterprises lack the technical expertise to address this challenge.

The importance of low-code digital experience platforms and business user empowerment

When it comes to digital transformation, employees must be regarded as a crucial asset. The “Iceberg of Ignorance” concept explains that only 4% of an organization's front-line problems are known by top management, 9% are known by middle management, 74% by supervisors and 100% by employees. Involving employees and supervisors in business change is therefore essential for the future of the organization. However, as jobs change with technology taking over responsibilities, staff members need to adapt to this new environment by learning new skills. 

Low-code digital experience platform skills help to repurpose legacy jobs 

Low-code digital experience platforms are built to decouple technology complexity from its implementation. This way, more people can be trained to operate complex technology projects without deep expertise in core technology. Scripting once instead of coding for each target platform helps simplify project development and maintenance. 

Using a low-code digital experience platform to develop digital transformation projects will enable enterprises to use existing staff members that have propensity to technology but are not experts. These people will carry their business knowledge and enterprise culture in their new roles. They will embrace change and be drive for success instead of resisting it.

Business user empowerment solutions help accelerate digital transformation changes 

Business user empowerment solutions are important capabilities of low-code digital experience platforms. They come in addition to low-code digital experience platforms to enable business users day-to-day operations. Low-code digital experience platforms will solution access to data, data transformation, security, scalability or content rendering, whereas business user empowerment tools will help with enabling new distribution channels mobilizing business processes, updating or scheduling content for instance.

These new capabilities are needed to operate and manage transformed business processes. In this context, business users need solutions and tools to rapidly adapt to diversified customer demands and operate day-to-day activities. This way, business users are in control of their own destiny, they can achieve business transformation objectives and adapt to digital disruption in no time. With the right set of solutions and tools, business users can operate changes at their level knowing their needs better than anyone else higher up in the hierarchy.

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