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It’s easy to find Quadient in 2017. It will be easier in 2018!

Scott Draeger
Posted by Scott Draeger VP Product Management Tuesday, December 12, 2017 - 23:36

Scott joined the industry in 1997, after earning a B.A. from University of Nevada, Las Vegas. He started as a document designer using several VDP technologies, before moving to the software side of the industry. He has more than 17 years of experience in the document composition software industry as both a transactional document designer and a software vendor. He earned his EDP and M-EDP certification from Xplor and his MBA in 2007 from the Lake Forest Graduate School of Management.

Customer Experience Update
It’s easy to find Quadient in 2017. It will be easier in 2018!

As we get ready to close 2017 and concentrate on 2018, it makes sense to pause and reflect on the year. There are some lessons to be learned. There are some lessons that we haven’t learned yet. There are also some opportunities to celebrate a bit. 

One of the things that I loved about 2017 was how Quadient engaged with the outside world. Internally, our PMM team tracks the amount of times we have conversations with clients, prospects, industry leaders and analysts. We had a great year engaging across the board. We love to be challenged, and we reflect on all of the experiences in our team meetings. 

For this blog, I want to focus on the results of some of those engagements. One thing that is important to Quadient is learning where the industry (industries now, because everything is connected at the strategy and project level) is headed. We had well over 100 analyst interactions this year. Numbers on a dashboard are one thing, but as our CMO, Tamir Sigal, says, “It’s not what happens at the meeting that counts. It’s what happens after the meeting that counts.”

We’ll, the good work of PMM team members helped make a large impact. As we try to activate customer experiences, we need to raise awareness of the problems of disconnected projects. The analyst community is a skeptical bunch by nature, so we invested time learning how they view the past, present and future of the markets they cover. Then, we try to navigate the space between those markets, where our customers and prospects are executing on game-changing CX strategies across incredible mixes of departments. 

So, here is a list of the analyst reports that covered Quadient (under Quadient or the previous name) in 2017. This list includes some of the most respected analyst firms in the world, as well as some unique niche vendors who are experts in some up and coming spaces. So, as 2017 closes and 2018 opens up, here’s some of the places you can find out about us!

Gartner: Gartner, Magic Quadrant for Customer Communications Management Software, January 2017

Gartner: Market Guide for Electronic Signature, January 2017

Gartner: The Gartner Digital Commerce Vendor Guide, July 2017

Gartner: Hype Cycle for Digital Insurance, July 2017

Gartner: Market Guide for Customer Journey Analytics, August 2017

Gartner: Market Guide for Data Quality Tools, October 2017

Celent: BMO: Digital Transformation in Personal Banking Winner of Celent Model Bank, April 2017

Madison Advisors: Customer Communications Management (CCM) Solutions Market Study, 6th Edition, August 2017

Keypoint Intelligence: How GMC Software is Adapting for the Future State of Customer Communications, February 2017

As you can see, Quadient is working hard to close the gaps between the areas of projects that are frustrating. This list is evidence that we’re connecting mobile to CCM. It highlights that we can help our clients win awards for excellence when we work together to face large challenges. It demonstrates that we are playing in data quality, digital experience, and customer experience while focusing on the vertical-specific needs at the implementation level.